The breakout trend of 2012 was visual marketing and this trend has continued to grow. People are realizing it is easier and more successful to post visual content. My last four blog posts have been all about how to use visual social media to build your brand. Visual content is a way to increase engagement among users and encourage sharing across all online platforms. A successful marketing campaign will incorporate powerful images that will spark attention, eventually driving sales. If you’re not already convinced, here a four more reasons why visual content is on the rise:
- Businesses are able to show a product, rather than having to describe it. This helps to build trust in the brand and will put the product in the consumer’s mind.
- Visual content can aid in search engine optimization. Whenever someone is searching for a product, the captions and metadata will serve as a gateway to your company’s online platforms.
- Visual content helps with the globalization trend. Photos eliminate language barriers, therefore making your product appealing to a wide audience.
- Brand image may be enhanced by visual content. Using social media to post behind the scenes, employee and product photos will help to tell your brand story.
Visual Content on Facebook
In March 2013, Facebook redesigned their news feed to be more adaptable with the visual content trend. “Photos on Facebook get 53% more likes and 104% more comments than a text post. Posts that include a photo get 120% more engagement than the average post.” (Proactive Report)
There are 300 million photos uploaded to Facebook everyday and the website delivered 347 million ad impressions last quarter. Taking these statistics into account, it should be apparent that all marketers should incorporate Facebook into their visual marketing plan.
How can you build your brand using visual content on Facebook?
Customize your profile with a cover photo
A relevant cover photo will help to create a feel for your company as soon as a user arrives at your page.
Using company logo as profile photo
Emphasizing your logo will inspire users to associate it with your brand, therefore building a strong brand image.
Include a link with all photos
Include visually appealing photos with posts
This may be one of the most important ways to inspire user engagement. Post photos that you would find interesting and appealing; entertaining content will keep users coming back for more. Many companies post employee, event, product or project idea photos; it all depends on the story you want to tell about your brand.
Share common content from other organizations
Facebook is a community and by sharing content of similar brands, you will strengthen this community. Collaboratively sharing other content will create a further reach of your own brand as well.
Inspire user collaboration through a call to action
Ask users to post photos with your product either through a contest or a status update. Through this, you will foster a better relationship with your users and gain a better understanding of your target audience.
Although these are just a few ways that you can use visual content on Facebook, the possibilities are endless. The rise of websites and applications taking advantage of visual content is increasing, so it is important to incorporate these into your marketing plan. YouTube, Pinterest, Instagram and Facebook are just the tip of the iceberg, so I suggest getting out there and looking into the plethora of other visual social media platforms.
What are your favorite visual social media sites? Do you think this trend will continue? Let me know what you think by commenting below or email me at firstname.lastname@example.org